Do you know about - Factors Affecting consumer Behavior
Rehab After Work! Again, for I know. Ready to share new things that are useful. You and your friends.Consumer behavior refers to the selection, purchase and consumption of goods and services for the pleasure of their wants. There are dissimilar processes complex in the buyer behavior. Initially the buyer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the buyer makes an estimation of the available money which he can spend. Lastly, the buyer analyzes the prevailing prices of commodities and takes the decision about the commodities he should consume. Meanwhile, there are assorted other factors influencing the purchases of buyer such as social, cultural, personal and psychological. The explanation of these factors is given below.
What I said. It is not outcome that the true about Rehab After Work. You see this article for information about that wish to know is Rehab After Work.How is Factors Affecting consumer Behavior
1. Cultural Factors
Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class.
• Culture
Basically, culture is the part of every community and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very meticulous in analyzing the culture of dissimilar groups, regions or even countries.
• Subculture
Each culture contains dissimilar subcultures such as religions, nationalities, geographic regions, racial groups etc. Marketers can use these groups by segmenting the shop into assorted small portions. For example marketers can form products according to the needs of a singular geographic group.
• Social Class
Every community possesses some form of social class which is important to the marketers because the buying behavior of population in a given social class is similar. In this way marketing activities could be tailored according to dissimilar social classes. Here we should note that social class is not only considered by income but there are assorted other factors as well such as: wealth, education, career etc.
2. Social Factors
Social factors also impact the buying behavior of consumers. The important social factors are: reference groups, family, role and status.
• Reference Groups
Reference groups have possible in forming a person attitude or behavior. The impact of reference groups varies over products and brands. For example if the goods is graphic such as dress, shoes, car etc then the influence of reference groups will be high. Reference groups also comprise view leader (a person who influences other because of his extra skill, knowledge or other characteristics).
• Family
Buyer behavior is strongly influenced by the member of a family. Therefore marketers are trying to find the roles and influence of the husband, wife and children. If the buying decision of a singular goods is influenced by wife then the marketers will try to target the women in their advertisement. Here we should note that buying roles change with change in buyer lifestyles.
• Roles and Status
Each person possesses dissimilar roles and status in the community depending upon the groups, clubs, family, society etc. To which he belongs. For example a woman is working in an society as finance manager. Now she is playing two roles, one of finance owner and other of mother. Therefore her buying decisions will be influenced by her role and status.
3. Personal Factors
Personal factors can also influence the buyer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept.
• Age
Age and life-cycle have possible impact on the buyer buying behavior. It is safe bet that the consumers change the purchase of goods and services with the passage of time. Family life-cycle consists of dissimilar stages such young singles, married couples, unmarried couples etc which help marketers to form suitable products for each stage.
• Occupation
The career of a person has vital impact on his buying behavior. For example a marketing owner of an society will try to purchase enterprise suits, whereas a low level worker in the same society will purchase rugged work clothes.
• Economic Situation
Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more high-priced products. On the other hand, a person with low income and savings will purchase inexpensive products.
• Lifestyle
Lifestyle of customers is another import factor affecting the buyer buying behavior. Lifestyle refers to the way a person lives in a community and is expressed by the things in his/her surroundings. It is considered by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world.
• Personality
Personality changes from person to person, time to time and place to place. Therefore it can greatly influence the buying behavior of customers. Actually, Personality is not what one wears; rather it is the totality of behavior of a man in dissimilar circumstances. It has dissimilar characteristics such as: dominance, aggressiveness, self-confidence etc which can be beneficial to decree the buyer behavior for singular goods or service.
4. Psychological Factors
There are four important psychological factors affecting the buyer buying behavior. These are: perception, motivation, learning, beliefs and attitudes.
• Motivation
The level of motivation also affects the buying behavior of customers. Every person has dissimilar needs such as physiological needs, biological needs, social needs etc. The nature of the needs is that, some of them are most pressing while others are least pressing. Therefore a need becomes a motive when it is more pressing to direct the person to seek satisfaction.
• Perception
Selecting, organizing and interpreting facts in a way to produce a meaningful feel of the world is called perception. There are three dissimilar perceptual processes which are selective attention, selective distortion and selective retention. In case of selective attention, marketers try to attract the customer attention. Whereas, in case of selective distortion, customers try to explicate the facts in a way that will keep what the customers already believe. Similarly, in case of selective retention, marketers try to keep facts that supports their beliefs.
• Beliefs and Attitudes
Customer possesses exact reliance and attitude towards assorted products. Since such beliefs and attitudes make up brand image and influence buyer buying behavior therefore marketers are concerned in them. Marketers can change the beliefs and attitudes of customers by launching extra campaigns in this regard.
I hope you obtain new knowledge about Rehab After Work. Where you possibly can offer use in your everyday life. And above all, your reaction is Rehab After Work.Read more.. Factors Affecting consumer Behavior. View Related articles associated with Rehab After Work. I Roll below. I have suggested my friends to assist share the Facebook Twitter Like Tweet. Can you share Factors Affecting consumer Behavior.
No comments:
Post a Comment